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Building the Narrative Infrastructure We Deserve

Build the Base Media is a Latino-led communications firm founded to do more than deliver services to clients. We exist to build lasting narrative infrastructure that strengthens our democracy, elevates authentic stories, and connects with the communities too often treated as an afterthought.

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In the wake of unprecedented challenges to truth, belonging, and civic participation, our mission is clear: develop the narrative power and communications capacity our movements need, not just for one cycle, but for the long term.

 

 Our Vision

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We envision a vibrant ecosystem where:

  • Campaigns and organizations have the tools to communicate with clarity, conviction, and cultural fluency.

  • Narrative strategies are rooted in research and the lived experiences of working-class, Latino, immigrant, and young voters.

  • Authentic messaging outcompetes propaganda designed to divide and suppress.

  • Communications support is accessible to those on the front lines, regardless of budget or scale.

 

What Your Support Will Make Possible

 

With catalytic investment, we will:

  • Develop Public Narrative Resources

    • Bilingual messaging guides

    • Narrative playbooks

    • Trainings and workshops accessible to movements, campaigns, and community leaders
       

  • Fund Research and Polling

    • Message testing to uncover what moves and inspires our communities

    • Rapid-response sentiment tracking to stay ahead of disinformation
       

  • Offer Discounted and Pro Bono Services

    • Priority support for critical races and organizations with limited budgets

    • Narrative strategy and communications planning where stakes are highest
       

  • Sustain an Independent Narrative Hub

    • Invest in ongoing content production, storytelling campaigns, and cultural engagement beyond individual contracts

 

Why Now?

Too often, communications capacity is reactive and transactional, and built around the demands of a single election or moment. We believe the only way to win lasting progress is to invest in the infrastructure that can outlast any campaign, candidate, or crisis.

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In this pivotal decade, the stakes for democracy and representation demand nothing less.

 

Join Us

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Your partnership will help Build the Base Media anchor the narrative infrastructure our communities deserve, and ensure it is accessible to the people and movements who need it most. Ultimately, winning on Election Day means earning the necessary political power to deliver material change to communities that are too often left behind by our politics.  

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To learn more about supporting this vision, please contact:
📧 info@buildthebasemedia.com

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Rooted In Culture. Built To Win.  
We Craft Messaging That Mobilizes.  
We tell Stories That Build Power.

© 2025 Build the Base Media. All Rights Reserved.

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